Partnered with Instagram and Gold House to create a series that centered the API experience. The series would translate into digital and IRL activations. #BreakHouseRules was a social first production selecting 5 diverse API voices to share their upbringing.
Impact
1.5M views across 19 reels, 100K+ total engagements, 3% avg. engagement rate. Positioned Instagram as a platform that celebrate cultural and heritage moments.
