JUV x COACH

What We Did

Partnered with Coach to build Coachtopia— a circular product line and their first sub-brand in over 80 years. JUV recruited over 100 Gen Z fashionistas, climate activists and creators who helped strategize the digital marketing launch, design graphics, model, and be featured in Coachtopia campaigns.

Impact

Coachtopia is a HIT! The entire line sold out twice in the two weeks since launch. We saw:

  • 0 to 10K follower growth on TikTok and Instagram on Launch Day with 99% positive social sentiment
  • Total Impressions on owned @Coachtopia content to date: 66 Million

Date:

October 23, 2023
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Contact Us:

info@juvconsulting.com