JUV partnered with JanSport on an influencer campaign for the brand’s most important time of year: back-to-school. JUV concepted the #JanSportYearbook campaign and sourced relevant Gen Z influencers to show how JanSport provides the perfect bag for every high school superlative.
Impact
4.1M total interactions (likes, comments, favorites, shares) across 8 TikToks, 6.9% average post engagement rate, and 18.3M total campaign views. We positioned JanSport as the most versatile bag during the back-to-school season.
